UN invites Ukrainian businesses to take part in “16 Days of Activism Against Gender-Based Violence” global social campaign

During the campaign society, organizations, government agencies, and all concerned step up their efforts to combat gender-based violence.

This year, at the initiative of the Ministry of Internal Affairs of Ukraine, in cooperation with the Office of the Deputy Prime Minister for European and Euro-Atlantic Integration, the Ministry of Social Policy, the National Police of Ukraine and with the support of the United Nations, a national information campaign called “Rich u Tim 2.0” (The thing is… 2.0) is being held.

The campaign is based on 16 stories taken from police reports. These stories are voiced in the video by 16 famous Ukrainians. The videos end with the plea: “Do not tolerate violence ­– call for help on the number 102.”

The campaign developed information materials – videos, posters, stickers and illustrations for social networks.

We invite you to support the campaign and post these materials at your locations (storefronts, offices, cinemas, cash registers, etc.), and also join in the global online campaign on social networks (hashtag #річутім, #thethingis).

Sixteen famous people, known to the whole of Ukraine, have taken part in the “The thing is” project. Among them are actors, presenters, musicians, scientists, and athletes. They told 16 stories taken from real police records. The focus of each story is a thing that has become an instrument of violence or is associated with it, because violence can be physical, psychological, economic, sexual…

You can view poster layouts here.

Selected stories:

1. Rainbow spring

Sexual abuse of a girl. The abuser is her uncle.

2. Knitting needles

Physical violence against a mother. The abuser is her son.

3. Invoices

Economic and physical violence against a wife. The abuser is her husband.

4. Flat shoes

A mixture of violence against a LGBTQ person. The abuser is their father-in-law.

5. Bat

Physical violence against a young person. The abuser is their brother.

6. Tights

Psychological and physical violence against an underage daughter. The abuser is her father.

7. Dog leash

Physical violence against an ex-wife. The abuser is her ex-husband.

8. Stool

Combination of violence against a wife and children. A COVID-19 certificate. The abuser is her husband.

9. Lighter

Physical and economic abuse of a grandfather. The abuser is his grandson.

10. Toiletry bag

A mixture of violence against a young wife. The abuser is her husband.

11. Violin

A mixture of violence against a daughter. The abuser is her father.

12. Scooter

Physical violence against a little boy. The abuser is his grandmother.

13. Christmas garland (lights)

Sexual violence against a wife. The abuser is her husband.

14. Pillow

Violence against a man. The abuser is his wife.

15. Locker

Violence against a person with disabilities. The abuser is their sister.

16. Plate

Violence against a wife. The abuser is her husband.

Businesses can join in the global campaign offline and / or online.

Offline: place posters and / or stickers at your locations (shop windows, offices, cinemas, offices, ticket offices, etc.).

Online: make (a) post (s) on your social networks (hashtag #річутім, #thethingis) with a link to the official website of the campaign.

If you want to join in the campaign, please fill out the following form by 23 November 2021: https://forms.gle/Ph6YbPQMAeHjkCm69

Media contact:

Yulia Zaika, Business Involvement Coordinator, UNDP in Ukraine, +38 050 391 87 03 or bpw.ukraine@gmail.com