Information campaign against gender-based violence “Small Things Matter” launched in Ukraine

As part of the “16 Days of Activism”, the United Nations in Ukraine has launched the information campaign “Small Things Matter”. The campaign serves as a reminder that even the simplest actions can play an important role in supporting survivors on their path to recovery.

The war continues to destroy not only infrastructure but also the invisible bonds between people, draining the energy needed for empathy and mutual respect. Where exhaustion and fatigue leave little space for support, compassion and care, the level of violence inevitably increases.

In 2024 alone, the National Social Service of Ukraine recorded more than 180,000 reports of domestic and gender-based violence. Each of these cases represents a real person, a personal story and lived experience. Sometimes, the journey towards a life free from violence begins with the simplest actions from those around — actions that are within everyone’s power. A short warm conversation or a simple “How are you?”, the first time a wedding ring is taken off, sharing contact details of support services at the right moment, a newly purchased book or a long-loved personal hobby — it is precisely these small things that can inspire great change or give the strength to move forward.

At the heart of the campaign are the stories of people who have managed to start a new life after experiencing violence — free from harm and fear. It also highlights those who demonstrate care for others through their actions and help them recover. Women who have left abusive relationships; public figures who have experienced online violence; professionals supporting survivors in the most critical moments; as well as entrepreneurs, schoolgirls and schoolboys, activists and other caring individuals — all of them share powerful personal stories about small sources of strength.

The goal of the campaign is to offer hope and demonstrate that life after violence can improve. Even the stories of others who have already walked the path of healing can become that very sign, word or action that restores faith and becomes the first step towards significant change.

What small things can we do?

If you need help: Take this important step — reach out to specialized services or talk to someone you trust. Remember: asking for support is not a weakness. It is a sign of strength and self-care.

If you witness violence: Do not stand by. Document the situation (if it is safe to do so), call the police, or offer the survivor help, such as providing information. Your lack of indifference can save a life.

If a loved one is affected: Show understanding without judgment. Let them know: "I am here, and I hear you." Share contact information for support services — this "small thing" can be a lifeline.

Where to seek help:

• 15-47 (Government Hotline)
• 116 123 or 0 800 500 335 (National Hotline)

Share your "small things" 

Join the campaign with the hashtag #SmallThingsMatter16Days. Share a story about what helps you regain strength during difficult times — or how your attention and actions provided unexpected support to someone facing violence. Your story might be the sign of hope someone desperately needs right now.